Therefore, the strategic development of our country’s specialty coffee will help exploit new market segments, diversify products, and contribute to improving the quality and value of Vietnamese coffee and coffee that has been granted instructions Buon Ma Thuot geography.
The foundation of specialty coffee
In fact, for many decades, in the global coffee market, Vietnamese coffee has only been famous for its output, but its quality has not been recognized. Therefore, focusing on developing specialty coffee is considered an urgent and inevitable need for Dak Lak to truly become “the world’s coffee destination”.
To elevate Vietnamese coffee in the international arena, raw material production is considered extremely important. If you want quality processed coffee products, the input coffee beans must also meet the requirements and follow the deep processing chain: quality of raw materials (focus on harvesting, post-harvest preservation), need to pay attention to input. Investing in advanced European technology production lines, processing in accordance with international standards, plus roasting, grinding and mixing formulas to meet the needs of coffee users around the world,…
Mr. Nguyen Xuan Thang – General Director of Saigon An Thai Joint Stock Company – shared: “Faced with the challenges and requirements of the market, aiming to produce and develop specialty coffee, we must first raise people’s awareness.” coffee growing. Currently, An Thai is building a chain of production, preservation, and deep processing. It is a chain of links between farmer households to source quality raw materials, invest in production lines according to European technology, process in accordance with standards, maintain coffee quality and flavor, in order to creating valuable products, ensuring safety needs for consumers’ health, affirming the brand and high-end market segment, improving the competitiveness of Buon Ma Thuot coffee…”.
Improve competitiveness
At the Specialty Coffee Development Workshop, Mr. Tom Just Mann – an expert from the US confided: “I specialize in researching drought-resistant products for coffee plants. Coffee grown in each place has a different flavor and Buon Ma Thuot coffee has a very special flavor. We support your strategy of developing specialty coffee, because the world market needs clean, non-toxic coffee. By implementing the process according to the specialty coffee production chain, I believe that Buon Ma Thuot coffee is completely competitive in the world market.”