Developing specialty coffee: OPPORTUNITIES AND CHALLENGES

 
The specialty coffee market currently accounts for less than 1% of total world coffee production. Specialty coffee has a leading role in improving the quality of the coffee industry, for example, to make specialty coffee, you must pick ripe fruit, overcoming the current situation of widespread green coffee harvesting. Currently, leading countries in the coffee industry such as Brazil, Indonesia, and the African Specialty Coffee Association are promoting communication, promoting brands, and exploiting the specialty coffee market segment.

Therefore, the strategic development of our country’s specialty coffee will help exploit new market segments, diversify products, and contribute to improving the quality and value of Vietnamese coffee and coffee that has been granted instructions Buon Ma Thuot geography.

The foundation of specialty coffee

In fact, for many decades, in the global coffee market, Vietnamese coffee has only been famous for its output, but its quality has not been recognized. Therefore, focusing on developing specialty coffee is considered an urgent and inevitable need for Dak Lak to truly become “the world’s coffee destination”.

To elevate Vietnamese coffee in the international arena, raw material production is considered extremely important. If you want quality processed coffee products, the input coffee beans must also meet the requirements and follow the deep processing chain: quality of raw materials (focus on harvesting, post-harvest preservation), need to pay attention to input. Investing in advanced European technology production lines, processing in accordance with international standards, plus roasting, grinding and mixing formulas to meet the needs of coffee users around the world,…

 
Ông Nguyễn Xuân Thắng chia sẻ về chiến lược đầu tư và phát triển cà phê đặc sảnMr. Nguyen Xuan Thang shared about the investment strategy and development of specialty coffee

 

Mr. Nguyen Xuan Thang – General Director of Saigon An Thai Joint Stock Company – shared: “Faced with the challenges and requirements of the market, aiming to produce and develop specialty coffee, we must first raise people’s awareness.” coffee growing. Currently, An Thai is building a chain of production, preservation, and deep processing. It is a chain of links between farmer households to source quality raw materials, invest in production lines according to European technology, process in accordance with standards, maintain coffee quality and flavor, in order to creating valuable products, ensuring safety needs for consumers’ health, affirming the brand and high-end market segment, improving the competitiveness of Buon Ma Thuot coffee…”.

Improve competitiveness

Specialty coffee is a concept first mentioned by female expert Erna Knutsen in 1974 in Tea & Coffee Trade Journal. She uses this term to describe the most delicious coffee beans produced in special climates. Necessary conditions to launch specialty coffee must reach ≥ 80/100 points on the scale (SCA/CQI); Full flavor; little or no elementary errors. In addition, to be able to evaluate the quality of coffee beans during the inspection process for purchasing, coffee experts will conduct inspection and classification with main criteria such as soil, location. planting, how to fertilize coffee plants, how to harvest and post-harvest treatment, classification, and cupping.
 
Ông Tom Just Mann - Chuyên gia nghiên cứu chế phẩm kháng hạn cho cây cà phê - đến từ Mỹ đã tham quan hội chợ và trao đổi kiến thức về nhu cầu cà phê an toàn cho người tiêu dùng

 

At the Specialty Coffee Development Workshop, Mr. Tom Just Mann – an expert from the US confided: “I specialize in researching drought-resistant products for coffee plants. Coffee grown in each place has a different flavor and Buon Ma Thuot coffee has a very special flavor. We support your strategy of developing specialty coffee, because the world market needs clean, non-toxic coffee. By implementing the process according to the specialty coffee production chain, I believe that Buon Ma Thuot coffee is completely competitive in the world market.”

Developing Vietnamese specialty coffee is the direction to enhance the value and competitiveness of Vietnamese coffee in the international arena. That is to build a green coffee production and processing chain based on the connection between growers, collectors, preliminary processors and businesses processing green coffee products. In addition, there are also suppliers of raw/fuel materials, supply and consumption of products and by-products, management services, market science and technology, etc. Improve efficiency, reduce production costs, improve Advances in harvesting, preservation and deep processing, developing domestic and foreign markets are the direction of sustainable development for the Vietnamese coffee industry.