Vision, Mission and Core Values

VISION
An Thai Group’s aims is to be one leading economic corporations in Viet Nam and areas in the field of producing and distributing coffee. Through sustainable development strategy based on 5 core competitive advantage:

  • Closed business production process
  • Distribution system, retail directly to the customers
  • Strong brand chain, friendly and orient to community.
  • Management system and unique corporate culture.
  • To be a leading corporation in technological innovation investment in order to bring the highest value for shareholders, employees and society.
MISSION
Supplying An Thai Vietnam, AnTháiCafé, Hiup Coffee,… products with international quality, reasonable prices and variety in products to satisfy customer’s needs as well as contributing to change the appearance of Vietnamese coffee industry and develop the community. In every AnThai Group product is essence of cultural values and our pride. Our products contribute to glorify the Buon Ma Thuot coffee land.
CORE VALUES

“To be become a new symbol of organic coffee, which develop in inevitable trend of society”

Chính trực Tôn trọng Công bằng
INTEGRITY RESPECT EQUAL
Integrity, loyal in all transactions. Respect for self, respect for colleagues, respect for companies, respect for Partners and cooperate in respect. Equal with staffs, customers, suppliers and related parties.

Đạo đức

Tuân thủ

MORALITY COMPLIANCE
Respect established standards and act ethically. Comply with the Law, Code of Conduct, and the Company’s statutes, policies and regulations.
BUSINESS PHILOSOPHY
AN THAI GROUP’S GOALS:

  • Product’s Quality is the focus
  • Customer benefits are the key
  • Employee’s income is a responsibility
  • Community sharing is obligation