(ANTHAIGROUP) – Oil and Commodities, Coffee is the second material that is most traded in the world market which currently worth over $100 billion annually. Although the war in Vietnam has caused disruptions in the production and trading of coffee, then coffee output has increased rapidly from 6,000 tons only back in 1975 to almost 2 million tons in the Year 2020, with an export turnover that reached more than 2.7 Billion USD.
Adaptive mechanisms, proactive transformation, An Thai find their way!
In the context of the early years of the 20th Century, our country Viet Nam is on the cultivation and development throughout the coffee industry, known as the second-largest coffee exporter in the world after Brazil. Therefore most are exported as raw materials that have not been processed. Holding the strong strength in yield of Robusta Coffee Beans, but the quality is not as appreciated compared to the Arabica seeds instead of other countries, leading to lower prices on the coffee exchanges. This is the Vietnamese coffee industry in particular, agricultural products, in general, and solutions in history. Realizing the need to open a new path to develop Vietnamese Coffee to the world not the old way, the An Thai Group actively building export brands starting in 2016, where's the Viet Nam An Thai brand name was born. We are one of the pioneers who specialized in branding exports to the new opportunities as well as well-defined roles and visions that support are challenging...- With core values throughout, Vietnam An Thai follows the motto "prestige goes hand in hand with quality" in every action.
- Every An Thai employee abides by commitments and promises of themselves and the company to customers, partners, colleagues, and the community.
- To all gathered constitute "cultural prestige" of a prestigious business in Vietnam's coffee industry.
An Thai Vietnam - Branding bases on every corporate strength and national advantages
Social responsibility of a gold brand Name
To customers: An Thai Vietnam always conceives that the customers are a companion on the way of doing business. Accordingly, An Thai Vietnam always supports customers in every spirit of successful cooperation and every mutual benefit. To employees and community: Not only for the economic development objective, but we also to serve every consumer, improve and enhancing the quality of life for employees, bringing long-term benefits to partners and shareholders, contribute to the common interests of the whole society. More information: An Thai Vietnam - Original taste More information: An Thai Group specialized branding for instant coffeeOrientating the goal: Build a solid foundation - A careful preparation
In the long-term development orientation, An Thai Vietnam sets a growth target of 20%-25% per year and always attaches to the motto "Quality is the first, Ensuring legitimate rights for consumers".
We believe that our quality will create the most sustainable brand. With more than 25 years of experience in productions, together with the advantage, our factory is located in a large area with all the raw materials in Buon Ma Thuot. Applying and innovating the advanced production technology from Europe, high productivity, ... will be the great advantages to help An Thai Vietnam brand reach out to the global market. Till now, we have exported our products (instant coffee product) to more than 40 other countries and regions, receiving satisfaction and prestige from partners, suppliers, and customers. Bring into play the right mission: Product quality; Product policy; Support Policy on Product; Product development solutions “REACHING THE SUSTAINABLE DEVELOPMENT OF THE BRAND”.
Building strong product chain - A direction to help An Thai Vietnam reach out to the world
